Software to Help You Create 
Unique and Memorable Slogans and Tag Lines

Headliner is a Windows program that can help you create catchy taglines for ads, USP's (unique selling propositions) for brand strategy, positioning statements for products, and headlines for brochures, newsletters, corporate identity campaigns and even speeches.

It comes with a database of over 80,000 idioms, slogans, song titles and other expressions to stimulate your creativity. It gives you tools, like key word searching and sound-alike substitution, to help you create new and clever lines.

Clutter Jumpers
One of the age-old challenges facing the copywriter or ad exec is how to write lines that cut through all the clutter. We all know that the average consumer gets bombarded with about a zillion messages a day. We've seen the statistics that say consumers zap through more commercials and toss more junk mail than ever before. So how do we get noticed? How do we increase consumer awareness of our products and services in spite of increased competition and limited ad budgets?

Do The Twist
One way to get noticed is to present consumers with word twists - phrases that are familiar yet different, that intrigue, that stop the prospects and challenge them to solve the word twist puzzle. Phrases like:

• "NO IFS, ANTS OR BUGS ABOUT IT." ... Dallas Pest & Termite Services

• "FOX FOUNDATIONS - REPAIRS FOR THE SINKING MAN."

• "FOR THE POWDER AND THE GLORY" ... A Colorado Ski Resort

• "LEVY ALL THE PLUMBING TO US." ... Levy & Son Company

• "TO EACH HIS PHONE." ... Promo for new pocket phone

By taking a common expression and twisting it, often with a word substitution, you can create a line with some stopping power. Headliner helps you do this with its word search and substitution software linked to a database of over 80,000 idioms, slogans and other common expressions. But don't take our word for it, here are some comments from an independent reviewer, Jerry Semones, that appeared in PCM Magazine:

Try It, You'll Like It
"Headliner is a program that will help you create promotional ideas for advertising, political statements for special interest groups, and slogans, jingles and taglines that meet a variety of needs."

"We have all heard the classic ad line 'Oh what a feeling - Toyota.' ... The best promotional jingles and ad lines are almost always short, simple and easy to remember. The trick is to create an expression that is 'catchy' and becomes a key factor in the sales success of products and services."

"You start out by typing in some word or words that describe your product or service ... The program searches its databases of movies, TV shows, books, proverbs, quotes, automobiles (slogans) ... and prints possible expressions. You can search for rhymes, acronyms, whole or embedded words and more; the possibilities are endless."

"Headliner is an unusual product which, I think, could add some creativity to business or other organizations. It seems well-suited for 'brainstorming' or 'story boarding' sessions; and since the computer is totally uninhibited, the various possibilities will flow freely. Who knows, the next smash ad slogan may well be created with (the help of ) Headliner."

... Jerry Semones in PCM Magazine

Everything They Say Is True
Jerry Semones is not alone in his enthusiasm for Headliner. Here are what some other folks had to say:

• "Headliner is one of the finest software values we've found in quite some time ... anyone involved in the creation of documents should possess it."
  ... from PC Publishing Magazine

• "... Like a brainstorming technique called laddering, this (Headliner) 'thought processing software' can be a useful idea starter, says George Campbell, Senior VP/Creative Director, Bozell, Jacobs, Kenyon & Eckhardt Direct. Direct marketers think of databases as something to store information in, Campbell says, but Headliner is a series of linked databases for ideas." 
  ... from What's Working.

• "Headliner has numerous useful features ... Overall, it is a powerful tool." ... Ron Polaniecki, Financial Institutions Marketing Association Newsletter.

• "Headliner is a creative resource we would be crazy not to have and use. On a scale of 1 to 10, Headliner might be a 10!" 
  ... Howard Goldthwaite, Bloom Advertising.

Most computer tools the copywriter or ad executive use today address only half the writing challenge: the editing, formatting, spelling and printing of the ad or promotional piece. As you can see from the above comments, Headliner helps address the other half: the impact and effectiveness of some of the actual words themselves - the banners, captions, bullets, slogans and jingles.

Headliner Who's Who
Headliner is used by copywriters, account executives and marketing professionals in over a thousand companies like:

The Right Stuff:
Headliner runs on Windows (XP). It comes on CD and has fully-integrated, context-sensitive online help system.