Graphic Standards

Ensuring continuity and recognition.

The elements brought together to establish and maintain a brand identity include more than name and logo. Consistent use of a color scheme, illustrative technique, typography, graphic style and proportion help brand recognition. The identity established by these elements should contribute to an overall positive image, but often inconsistent and even conflicting design variables produce confusion or even negative impressions. 

The solution is a set of graphic standards that ensure a positive, consistent look for all materials contributing to brand or company identity. In all cases, the standards need to provide flexibility within a general framework of design consistency. They should not be based on current fads that will become dated in months or a year. And lastly, they must be easy for almost anyone within your organization to understand and implement. 

The Namestormers can develop graphic standards and produce a style manual based on your particular needs and goals. 

The manual addresses acceptable and unacceptable logo use, logo variations for specific applications, logo placement and proportion to other design elements, suggested type faces that compliment the brand identity, and company/brand colors and associated color recommendations. Depending on your specific needs, this package can include stationery and business card design, signage, complimentary illustrative styling, etc. For a restaurant, items such as menus, napkins and uniforms may need to be addressed. For an e-commerce entity, web site, banner advertising and hot link/icon styles might be emphasized. 

As are all the services provided by The Namestormers, graphic standards development is a very individual process. Contact us for a quote based on your particular needs.