The Namestormers: Gallery 2

More Examples Of Names We Helped Develop

Name and Description	Examples
Genex Two different Pennsylvania health care providers, General Rehabilitation Services and General Care Review were merging together and needed a new corporate umbrella brand name. They felt like they had some equity in the "General" identity but wanted to avoid the rehabilitation connotation and all the associated negative baggage with "rehab" organizations. They also preferred a shorter, snappier, higher tech name that would not limit their future expansion into a variety of new areas.
ipen A.T. Cross wanted to brand a new PC pen. The brand name itself needed to contain the root "pen" but sound or look PC-related in some way. They also wanted a name that was short, easy to spell, easy to pronounce and easy to remember.
Cool Peppers Baja Burritos was having difficulty coming up with a name for a chain of restaurants that they could legally protect in the Philadelphia and surrounding area. The Baja Burritos name had some trademark problems and placed too much emphasis on hot and spicy Mexican food, which did not appeal to many diners in the Northeastern part of the country. Our assignment was to wordsmith a fun, hip, more contemporary name that suggested Mexican food but toned down the overly spicy connotation.
Synchron Slick 50 was looking for a name for a new high performance fuel treatment product. Their requirements included a name that sounded high tech and somewhat innovative. They also wanted something that hinted at restored power and keeping an engine finely-tuned and running smoothly.
Sensible Chef ConAgra Foods in St. Louis wanted a name for a new line of frozen entrees that suggested better-for-you, better tasting and reasonably priced. We felt the word "Chef" helped convey a higher quality, tastier alternative to traditional "cardboard box" TV dinners. We also felt the word "Sensible" helped suggest both affordability and a healthier but still satisfying meal.
PowerShot Canon USA, headquartered in California, asked us to help them develop a name for a new digital camera. The name needed to relate to empowering the user with a wealth of capabilities that came with this camera. Now anyone could "shoot, display and print photos instantly without film" with PowerShot.
Mosaic Olivetti North America out of Connecticut was launching a new application builder software suite for financial institutions. They were looking for a brand name that suggested a lot of different components fitting together into one complete solution.
TLC GTE asked us to help them name their new Customer Premise Equipment Maintenance Service. They wanted a name that suggested a high level of telecommunications support, a convenient and responsive service, and described or suggested what their service was all about. They ended up selecting TLC which stands for Telephone & Line Care.
Waverunner Carson Products, headquartered in Savannah, Georgia, needed a name for a new hair care product. The texture enhancer was targeted at young men 10 years and older, contained no lye, and required no premixing. Carson was looking for a name that related to some of the specific benefits of using the product, like making hair softer and easier to comb, while sounding contemporary, exciting and fun.
Infinium Hewlett-Packard recently unveiled a new line of digital oscilloscopes. They retained us to develop a high tech brand name that would appeal to their engineering and technical user community while relating to the scope's almost unlimited range of capabilities and features.
Auto Source Car Care USA, Inc. needed a name for a new retail concept in automotive service and parts. A "one-stop-shop" concept that could meet almost all of their customers' requirements for auto parts as well as maintenance services. The name had to be as descriptive as possible, directly relating to automobiles and the all-in-one positioning of the store, while still being registrable as a trademark.
Business Jet Solutions A subsidiary of American Airlines asked that we help name their new jet-leasing company. The name needed to be business-focused, results-oriented and directly suggest what the company was all about.